"If we always choose comfort, we never learn the deepest capabilities of our mind or body" -Wim "The Iceman" Hof

Just as you NEED failure and adversity in your personal life in order to grow and build character, your business NEEDS failures and adversity in order to survive and thrive.

How can you find boundaries if they aren't pushed? How can you start, grow, or scale if you're planted in the same comfortable spot? Get out there and get after it. Even the sweetest cakes need a little salt.