So many things in business are about choosing the right strategy or tool to execute a specific outcome. Something that we as COPreneurs know all about - right?
I mean, you wouldn’t grab a shotgun and load up some birdshot when the target is 100+ yards out... But I’m afraid to say that I rarely see my fellow COPreneurs apply that same tactical and measured thought process to their business. I have to admit, I’ve been guilty of this too.
Instead we often treat our business like we’re in a fist fight - swinging wildly, trying everything until something works, and attempting to create some distance to give ourselves a chance to strategize.
In the same way, most COPreneuers will cobble together a logo, a website, and other marketing materials without very little understanding of their most beneficial use or impact.
So what do you do? You train, right? Teach yourself the right tactics and add the right tools to your belt. Then choose the right tool for the right job and execute the corresponding tactics.
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